“At the end of the day, it’s about establishing a relationship with your supply chain, and that supply chain includes the consumer experience with your food,” he said.

Lentsch continues advocating for agriculture. He now serves as chief federation officer for Dairy Management Inc. (DMI), which manages the national dairy checkoff on behalf of U.S. dairy farmers.

Lentsch was in Yankton on Monday night for the annual AgriVisions program, joining South Dakota State University economics professor Joe Santos on the program. Click here to continue reading this article.